Booking.com Avo-Condo

The challenge

To showcase the diversity of Booking.com’s accommodation offerings and unique stays, we tapped into one of Australia’s most unassuming cultural phenomenon’s – avocadoes – and created the world’s first avocado-shaped condo, the Avo-Condo, on National Avocado Day (31 July).

The solution

Activated at Sydney’s Campbell Cove in Circular Quay, the Avo-Condo was built with avocado-themed props and furnishings, and given a world-class view of the iconic Sydney Harbour Bridge and Opera House. The Avo-Condo was available to book online for a limited time, treating lucky guests to a truly unique and quintessentially Australian overnight stay experience.

The results

401

401 pieces of coverage

14.7B

14.7 billion cumulative global reach

1.4M

1.4 million social media impressions

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