To bring further awareness to Lexus Encore Platinum and spotlight the Lexus flagship range of vehicles, we created an exclusive event for Lexus customers and top-tier lifestyle media. An evening of uncompromised luxury; a night that demonstrated the Lexus determination to be the leaders in luxury experience.
We transformed an empty warehouse space into a curated collection of paired experiences with Lexus Ambassadors and Lexus brand traits – design, performance, and craftsmanship.
Neil Perry delivered a three-course lunch (media) and dinner (customers) that gave an exclusive taste of the menu at his forthcoming restaurant, Margaret.
Anthony Minichiello channelled his passion for produce and craft during a special cocktail-making experience with Archie Rose distillery, reflecting the Takumi craftmanship of the Lexus LS.
Kate Waterhouse joined watchmaking artisans Jaeger-LeCoultre alongside the Lexus LC Convertible to discuss the synergies between brave design among flagship timepieces and automotive craft.
- 10 million cumulative lifestyle editorial reach
- 488,000 social reach
- 107 influencer posts created across in-feed and Stories
