Tourism Tasmania has appointed Red Havas as its Global Communications Agency following a competitive tender process. The agency will be responsible for delivery of global PR strategy and coordination across key markets.

Working closely with Tourism Tasmania, Red Havas is charged with encouraging key international markets to experience the freedom, excitement and unique curiosity of Tasmania by developing a global communications program that will build awareness of the Tasmania brand and drive visitation.

Led by the Australian-based team, the global remit will be activated by the Red Havas network in New Zealand, United Kingdom and Singapore, with the United States supported on a campaign basis alongside the reappointed PR agency Julie Earle-Levine Consulting.

Sarah Clark, CEO, Tourism Tasmania says: “Tasmania is a travel destination that punches well above its weight in terms of stories and experiences. We’re looking forward to working with Red Havas to really tap into those unique stories and increase our global presence across top-tier media outlets, while strengthening our ambition to make a positive impact on tourism around the world.”

James Wright, Global CEO Red Havas and CEO Havas Creative Network Australia, said: “We feel very privileged to be appointed as the Global Communications Agency for Tourism Tasmania and to partner with their incredible team to showcase Tassie to the world.”

“Tasmania provides a rich source of storytelling and we are energised by the opportunity to capture the island’s culture and diversity, leveraging our deep credentials and relationships in key markets to encourage people to experience the destination. Having visited many times, I can say the feeling of the culture and environment is truly an antidote to the fastpaced and cluttered reality of today’s busy world.”

The Red Havas Global Hub based in Australia will be collaborating with Tourism Tasmania’s marketing team and global agency network to develop a global communications program, including PR and content development, media relations, publicity, advocacy and influencer relationships.