TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME

The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]

Wise Fleece-Free FX: Havas Blvd Unveils a Bold Campaign to Expose Hidden Bank Fees

Havas Blvd partnered with Wise to deliver Fleece-Free FX, a high-impact brand activation designed to challenge Australians’ blind trust in traditional banks and highlight Wise as the fee-free alternative for travellers. The Challenge: Competing Against Big Bank Trust Despite offering a genuinely better deal, Wise lacked the brand recognition of Australia’s big banks. Most Aussies trusted […]

Smirnoff Crush Corner Store: Havas Blvd Connects with Gen Z Through Bold Brand Experience

Havas Blvd partnered with Smirnoff to launch Smirnoff Crush, a bold new ready-to-drink (RTD) beverage. In a crowded RTD market, the challenge was to spark intrigue, drive trial, and position the product as the drink of choice for Gen Z summer fun and playful moments. Cultural Insight: Gen Z Seeks Real-World Connections Research conducted via YouGov […]

Toyota RAV4 National Media Launch

The challenge To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” to deliver an authentic lifestyle and motoring media experience. The solution To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” […]