TOYOTA LandCruiser Prado Launch

The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, the client had big expectations and sought media and social coverage across a broader media spectrum that showcased […]

Toyota GR Yaris National Media Launch

The challenge We needed to drive credibility, desirability, and consideration for Toyota’s first performance car in more than 20 years, the all-new GR Yaris. By leveraging the motorsport narrative behind the Toyota Gazoo Racing brand, there was an opportunity to demonstrate GR’s credibility, authenticity, and exhilaration through a thrilling driving concept at launch. The solution […]

Toyota RAV4 National Media Launch

The challenge To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” to deliver an authentic lifestyle and motoring media experience. The solution To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” […]

Lexus Encore Launch

The challenge For years, the Lexus Encore owner benefits program was not marketed as heavily as it could have been, and other luxury brands closed the gap for customer care. The challenge was to relaunch the Lexus Encore program and create an authentic luxury experience for media that delivered talkability around Lexus Encore during the height […]