Coca-Cola: FIFA World Cup Trophy Tour
The challenge For the first time ever, both the men’s and women’s FIFA World Cup™ trophies were unveiled in Australia. Sponsored by Coca-Cola, our challenge was to produce an event that would celebrate Australia’s participation in both FIFA events & provide Coca-Cola with an opportunity to say thank-you to their customers and staff by including them in the […]
Scape: TikTok Creator Cook-up
The challenge Student budgets for eating out are usually very frugal and they are also prone to trying the unexpected. We set out to create an activity that would engage both Gen Z and their parents via social and earned media to generate mass awareness for Scape and drive consideration. The solution The TikTok Creator Cook-up was […]
Booking.com: Unforgettable Legends Lounge
The challenge Two years after it was originally postponed due to the pandemic, the T20 World Cup was back at the iconic MCG. As the 2023 Global Accommodations and Experiences partner, Booking.com wanted to leverage this platform to show Australians how it offers the widest choice of incredible places to stay. https://youtu.be/MLpWrANjFbI?si=mTpOj_i8moE_ocui The solution Sports fans […]
Lexus Encore Launch
The challenge For years, the Lexus Encore owner benefits program was not marketed as heavily as it could have been, and other luxury brands closed the gap for customer care. The challenge was to relaunch the Lexus Encore program and create an authentic luxury experience for media that delivered talkability around Lexus Encore during the height […]
Hendrick’s Gin Most Unusual Balloon Bar
The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. Havas Blvd, alongside Red Havas, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s world-famous concoction as they enjoyed the sights of […]