Wise Fleece-Free FX: Havas Blvd Unveils a Bold Campaign to Expose Hidden Bank Fees
Havas Blvd partnered with Wise to deliver Fleece-Free FX, a high-impact brand activation designed to challenge Australians’ blind trust in traditional banks and highlight Wise as the fee-free alternative for travellers. The Challenge: Competing Against Big Bank Trust Despite offering a genuinely better deal, Wise lacked the brand recognition of Australia’s big banks. Most Aussies trusted […]
Smirnoff Crush Corner Store: Havas Blvd Connects with Gen Z Through Bold Brand Experience
Havas Blvd partnered with Smirnoff to launch Smirnoff Crush, a bold new ready-to-drink (RTD) beverage. In a crowded RTD market, the challenge was to spark intrigue, drive trial, and position the product as the drink of choice for Gen Z summer fun and playful moments. Cultural Insight: Gen Z Seeks Real-World Connections Research conducted via YouGov […]
TOYOTA LandCruiser Prado Launch
The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, the client had big expectations and sought media and social coverage across a broader media spectrum that showcased […]
SATC Food and Wine Tour
The challenge South Australia has so much on offer for visitors but it’s not top of mind for Aussies looking to book a holiday. We needed to shift pre-conceptions and inject a sense of passion through a “show” not “tell” brand experience and media-led stunt. https://www.youtube.com/watch?v=PYH2PJZ563g The solution We landed on a key point of […]
The Drought Proof Garden, Sydney Water
The challenge Sydneysiders love gardening. However, with the whole of Greater Sydney in drought, we needed to educate Australians about the many ways they can save water in the garden; showing that it’s possible to flex their green thumbs at the same time. https://www.youtube.com/watch?v=W8mdkD8hOVY The solution We created a 100 square metre garden designed to withstand the […]
AYAM Lunar New Year
The challenge Lunar New Year is a key calendar event for AYAM, as consumers who celebrate the holiday spend more time cooking for their families. The solution Leveraging the sponsorship of City of Sydney’s Lunar New Year Festival, we looked to position AYAM as the perfect ingredient for delicious Asian-inspired meals. The occasion-based activation gave […]
Menulog 25/7 Store
The challenge Menulog, one of Austrlia’s leading food delivery services were facing an unsteady and more competitive industry landscape. They needed to create a national conversation, encouraging Australians to feel good about ordering food online. Consumer research uncovered that the average Australian spent just over an hour a day on preparing, cooking and cleaning up […]
Toyota GR Yaris National Media Launch
The challenge We needed to drive credibility, desirability, and consideration for Toyota’s first performance car in more than 20 years, the all-new GR Yaris. By leveraging the motorsport narrative behind the Toyota Gazoo Racing brand, there was an opportunity to demonstrate GR’s credibility, authenticity, and exhilaration through a thrilling driving concept at launch. The solution […]
Lexus UX Lifestyle Media Launch
The challenge In 2019, Lexus faced its most competitive marketing challenge yet with new car sales 10% lower compared to the previous year. Our objective was to create a brand experience which maximised earned media and create a legitimate link between the Lexus UX model to the lifestyle choices made by their readers. https://www.youtube.com/watch?v=U2L_VO9FJRc The solution […]
Booking.com Avo-Condo
The challenge To showcase the diversity of Booking.com’s accommodation offerings and unique stays, we tapped into one of Australia’s most unassuming cultural phenomenon’s – avocadoes – and created the world’s first avocado-shaped condo, the Avo-Condo, on National Avocado Day (31 July). The solution Activated at Sydney’s Campbell Cove in Circular Quay, the Avo-Condo was built […]