Virgin Australia: Tassie Tux

The challenge A partnership between Virgin Australia and Tourism Tasmania encouraging Aussies to embrace their wild winter wanderlust has seen visitation to the Apple Isle soar in what is normally a quiet travel period during their Off Season. ‘The Tassie Tux’ partner activation was borne with a creative idea that encourages Aussies to embrace the […]

Hendrick’s Gin Most Unusual Balloon Bar

The challenge Following a most unusual year, Hendrick’s Gin wanted to kick off an unusual summer by challenging Sydneysiders to experience the unexpected. Havas Blvd, alongside Red Havas, activated a 22-meter-high, 18-meter-wide Victoriana inspired hot air balloon that offered Sydneysiders an unforgettable opportunity to escape the conventional and embrace the delectable – having Hendrick’s Gin’s world-famous concoction as they enjoyed the sights of […]