Wise Fleece-Free FX: Havas Blvd Unveils a Bold Campaign to Expose Hidden Bank Fees

Havas Blvd partnered with Wise to deliver Fleece-Free FX, a high-impact brand activation designed to challenge Australians’ blind trust in traditional banks and highlight Wise as the fee-free alternative for travellers. The Challenge: Competing Against Big Bank Trust Despite offering a genuinely better deal, Wise lacked the brand recognition of Australia’s big banks. Most Aussies trusted […]

Smirnoff Crush Corner Store: Havas Blvd Connects with Gen Z Through Bold Brand Experience

Havas Blvd partnered with Smirnoff to launch Smirnoff Crush, a bold new ready-to-drink (RTD) beverage. In a crowded RTD market, the challenge was to spark intrigue, drive trial, and position the product as the drink of choice for Gen Z summer fun and playful moments. Cultural Insight: Gen Z Seeks Real-World Connections Research conducted via YouGov […]