To bring further awareness to Lexus Encore Platinum and spotlight the Lexus flagship range of vehicles, we created an exclusive event for Lexus customers and top-tier lifestyle media. An evening of uncompromised luxury; a night that demonstrated the Lexus determination to be the leaders in luxury experience.
We transformed an empty warehouse space into a curated collection of paired experiences with Lexus Ambassadors and Lexus brand traits – design, performance, and craftsmanship.
Neil Perry delivered a three-course lunch (media) and dinner (customers) that gave an exclusive taste of the menu at his forthcoming restaurant, Margaret.
Anthony Minichiello channelled his passion for produce and craft during a special cocktail-making experience with Archie Rose distillery, reflecting the Takumi craftmanship of the Lexus LS.
Kate Waterhouse joined watchmaking artisans Jaeger-LeCoultre alongside the Lexus LC Convertible to discuss the synergies between brave design among flagship timepieces and automotive craft.
10 million cumulative lifestyle editorial reach
488,000 social reach
107 influencer posts created across in-feed and Stories
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