NESCAFÉ wanted to shake-up the instant-coffee market by creating a consumer brand experience to support the relaunch of its flagship product, NESCAFÉ Gold.
Comprising of experiential, social, digital elements and retail integration, the campaign was designed around the activation of a boutique café experience with sophistication, education and personalisation at its core. Across 100 days of activity, we visited QLD, NSW, VIC and SA to deliver expertly crafted coffee samples in shopping centres, outdoor locations, exhibitions and at train station takeovers.
7% ahead of sales forecast
200,000+ individual coffee samples distributed
1.3m+ direct and passive consumer engagements
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