To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” to deliver an authentic lifestyle and motoring media experience.
To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” to deliver an authentic lifestyle and motoring media experience.
247,673 total impressions across 129,704 social media reach
63,002,972 combined lifestyle and motoring editorial reach
320 total pieces of coverage
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