The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development.
To reignite Aussies’ joy for lollies and prove that everything tastes better with chocolate, we set out to create excitement about the launch for Allen’s Choc Bites. What better way to do this than by bringing two Australian icons together to create a Big media moment! For the first time in its history, we gave the 13-metre-long and 5-metre-high Big Banana landmark at Coffs Harbour a sweet makeover by covering it in 180 litres of ‘chocolate’.
An achievement of 246 total pieces, including:
- 96 pieces of TV broadcast
- 92 online pieces across 40 social channels
- 16 radio segments
- 74,429,924 cumulative reach