BIG W celebrated the launch of its new Autumn range, inspired by the wonderfully unique and diverse natural landscape of Australia. We created a striking visual showcase for media and influencers, through the theme of Nomadic Luxe – tapping into our desires to travel and explore through fashion and lifestyle.
Renowned celebrity stylist Donny Galella and a team of BIG W designers-in-residence guided guests through the Autumn range and took part in an interactive panel discussion about the creation of the collection. To elevate BIG W’s wanderlust world and creative process, guests could also exhibit live fashion illustration and pattern making from one of the designers.
- 27 targeted media and influencer attendees
- 80 pieces of coverage
- 24,510,452 cumulative editorial reach
- 20-25 influencers attended
- Over 60 additional influencers were used for content with a total of 74 pieces of content