To ignite consideration and increase desirability for the All-New Toyota RAV4, we explored the creative territory of “The Return of Recreation” to deliver an authentic lifestyle and motoring media experience.
We invited Lifestyle and Motoring Media guests on an enriched sensory experience built around one of South Australia’s newest and most contemporary travel attractions, the D’Arenberg Cube. On arrival, guests enjoyed a welcome degustation dinner in the wine sensory room. Each guest was gifted a specially prepared Signature RAV4 Return of Recreation Scents pack that linked to the itinerary items of Camping, Wellness, The Ocean and Home.
- 247,673 total impressions across 129,704 social media reach
- 63,002,972 combined lifestyle and motoring editorial reach
- 320 total pieces of coverage
Havas Blvd service mix:
brand experience+ media relations (lifestyle and automotive) + video production + photography+ graphic design