Cup of Corporate Comms: An Unfiltered Look at What Percolated in October
Below are the key themes that dominated corporate communications news in October 2024. You can also download the October digest here. Purpose helps connect brands with new generations. Purpose is no longer just a brand buzzword—it’s a key factor in building loyalty, especially among Gen Z and millennials. The Wall Street Journal highlighted how younger generations are increasingly prioritizing […]
NEW HAVAS RED WHITE PAPER EXPLORES HOW BRANDS CAN TURN PURPOSE INTO IMPACT
As the business landscape continues to shift, the conversation around corporate purpose has evolved beyond lofty ideals and into actionable commitments. Brands today face growing pressure not only to define their purpose but also to demonstrate meaningful, tangible results. In the face of increased scrutiny, it’s no longer enough to simply state your values — […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER
Below are key themes that dominated corporate communications news in September 2024. Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST
Below are key themes that dominated corporate communications news in August 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. Polarized conversations—and the need to handle them—are on the rise at work. Polarized conversations at work are increasingly mirroring the division seen in society, […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY
Some key themes dominated corporate communications news in July 2024 — and we’re briefing you on all of them in this month’s edition of Cup of Corporate Comms. STABILIZING COMMUNICATIONS MATTER, TOO. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. In this […]
CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JUNE
From brand stewardship in Cannes to “carewashing” to subdued pride during Pride Month to the “TikTokification” of internal comms, and manager burnout, these are the key themes that dominated corporate communications news in June 2024. Brand stewardship in the spotlight in Cannes The 2024 Cannes Lions International Festival of Creativity highlighted the delicate balance brands […]
Cup of Corporate Comms: An Unfiltered Look at What Percolated in April
Below are key themes that dominated corporate communications news in April 2024. We’re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time […]
HAVAS Red Launches The State of the Influencer in 2024 White paper
HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper. To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These […]
NEW HAVAS TREND INTELLIGENCE REPORT: SUPERHUMAN
Welcome to the “Superhuman” era. It’s a world where consumers have more tools at their fingertips than ever before, and thanks to advances in AI, diagnostics, health products and more, their bodies are becoming ripe for not just optimization, but super optimization. It’s an era not of aging well but aging backwards. Of not maintaining […]
Red Sky Predictions 2024
8 Predictions for Communicators on the Cutting Edge Like it or not, it was chaos that defined 2023. It was even our agency’s Word of the Year. In the wake of a global pandemic, we were walloped again and again by climate disasters, wars, mass shootings, humanitarian crises, economic upheaval, and social and political turmoil. Once […]