2023 Word of the Year

If we could just drop a gif here instead of this letter, it would be Elmo, arms held victorious amid a wall of flames. Instead, allow us to tell you — with words — how we selected our Word of the Year (WOTY).    Now in its fourth year, Havas Red’s annual WOTY exercise is informed by […]

Avis Budget Group retains Havas Red and Havas Media Network

Originally published on mediaweek.com.au Avis Budget Group has retained Havas Media Network and Havas Red, following a competitive pitch, as it prepares for a 15% surge in growth as restrictions ease and higher numbers of international tourists return to Australia.  Havas Media Network CEO Virginia Hyland told Mediaweek it was “a significant win” for both agencies, adding that Avis Budget […]

New Havas Group Prosumer Report: Joyful Frugality

Havas Group’s Prosumer Reports are a series of thought leadership publications — part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, […]

Tourism Tasmania appoints Red Havas as Global Communications Agency of Record

Tourism Tasmania has appointed Red Havas as its Global Communications Agency following a competitive tender process. The agency will be responsible for delivery of global PR strategy and coordination across key markets. Working closely with Tourism Tasmania, Red Havas is charged with encouraging key international markets to experience the freedom, excitement and unique curiosity of Tasmania […]

Lexus Appoints Havas Blvd to Lead Consumer and Lifestyle PR Remit

Lexus Australia today announced the appointment of long-standing partner, Havas Blvd, to lead the luxury lifestyle brand’s consumer and lifestyle public relations remit.  The appointment includes the management of Lexus ambassadors and friends of the brand, media relations, vehicle launches and loan program, and the leveraging of Lexus Australia’s sponsorship portfolio. The appointment expands on […]

NEW HAVAS WHITE PAPER: GENERATION Z NOT DAZED. NOT CONFUSED.

With busy schedules, full inboxes and perpetual work-life balance challenges, people are faced with too much to see, do and process every day. As a result, in a world with limitless information, communication and choice, it’s becoming increasingly difficult to connect with our audiences in meaningful ways.   At 2.5 billion, Generation Z overtook Millennials in […]

Red Havas and Meltwater Establish Global Partnership

Red Havas, the global merged media agency micronetwork, and Meltwater, the global leader in social and media intelligence, announce a new global partnership. The companies have worked together for many years, and now become preferred partners on a global level, with Red Havas using Meltwater solutions in their work with clients around the world, and […]

The 2022 Word of the Year

Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it’s identified by an internal team at the agency […]

NEW WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT

People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through? For our new white paper, we asked this of Redsters, including Ellen Mallernee Barnes, Linda Descano, Jodi Einhorn, Sharon Nieuwenhuis, Lesley Sillaman and Pattie Sullivan, as well as PR consultants Cynthia Challener and Beth Willers, journalist Dominik Lemanski, and Christopher […]