Lexus appoints Havas Blvd to consumer and lifestyle communications for Lexus Melbourne Cup
Luxury lifestyle brand Lexus has appointed Havas Blvd to amplify the Japanese carmaker’s sponsorship of the Lexus Melbourne Cup, including its showcase presence in Flemington’s exclusive Birdcage enclosure during the Melbourne Cup Carnival. This year’s Lexus Melbourne Cup is a milestone for Lexus, marking the 20th year of its successful partnership with the Victoria Racing […]
THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT — AND HOW TO RIDE THEM
DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing […]
CONTENT THAT CUTS THROUGH: A MODERN GUIDE TO WRITING COPY
Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also become competitive advantages. This observation is the basis for Red Havas’ newest whitepaper, “Content That Cuts Through.” It explores how to write content that modern audiences can’t help but […]
RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022
Red Havas, the global micro-network of Merged Media agencies, today published its latest report, ‘A New Lens on Brand Experience’, sharing insights and examining the forces reshaping the Brand Experience landscape. “Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience” Covering six key trends, […]
RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2022
Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend Red Havas, the global micro-network of Merged Media agencies, today published its 2022 Red Sky Predictions report, sharing predictions for how the field of communications will evolve in 10 pivotal ways. “At the top of each […]
Industry Profile: Steve Fontanot at Red Havas Australia & Havas Blvd
dnews Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This time they speak to Steve Fontanot, Managing Director, Red Havas Australia & Havas Blvd. Read the full article […]
THE 2021 WORD OF THE YEAR
As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned […]
NEW RED HAVAS WHITE PAPER: “THE FUTURE OF E-COMMERCE”
When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, […]
NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE
The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]
NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE
The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]