TOURISM TASMANIA’S ODD JOBS: TURNING THE OFF SEASON INTO PRIME TIME
The challenge Tasmania’s Off Season—a time when the island embraces winter’s cold with unique, otherworldly experiences—needed a new spark in 2024. With the flagship winter festival, Dark Mofo, on hiatus, Tasmania faced a challenge: how to attract sun-seeking Aussies to a destination even colder than home? Rather than relying on traditional advertising, Tourism Tasmania engaged […]
Smirnoff Crush Corner Store: Havas Blvd Connects with Gen Z Through Bold Brand Experience
Havas Blvd partnered with Smirnoff to launch Smirnoff Crush, a bold new ready-to-drink (RTD) beverage. In a crowded RTD market, the challenge was to spark intrigue, drive trial, and position the product as the drink of choice for Gen Z summer fun and playful moments. Cultural Insight: Gen Z Seeks Real-World Connections Research conducted via YouGov […]
TOYOTA LandCruiser Prado Launch
The challenge Toyota is the automotive market leader in Australia so there is generally a high level of motoring media interest in new vehicle launches. But given it had been 15 years since the last new Prado, the client had big expectations and sought media and social coverage across a broader media spectrum that showcased […]
SBC Summer Price Index, Sydney Beer Co.
The challenge Sydney is a city where many people love beer and during summer imbibing in a cold one becomes a favourite outdoor pastime. But many of the best-selling beers are from interstate or overseas – not Sydney. With Sydney bracing itself for the hottest summer on record, we wanted to capitalise on the high […]
Toyota GR Yaris National Media Launch
The challenge We needed to drive credibility, desirability, and consideration for Toyota’s first performance car in more than 20 years, the all-new GR Yaris. By leveraging the motorsport narrative behind the Toyota Gazoo Racing brand, there was an opportunity to demonstrate GR’s credibility, authenticity, and exhilaration through a thrilling driving concept at launch. The solution […]
Lexus UX Lifestyle Media Launch
The challenge In 2019, Lexus faced its most competitive marketing challenge yet with new car sales 10% lower compared to the previous year. Our objective was to create a brand experience which maximised earned media and create a legitimate link between the Lexus UX model to the lifestyle choices made by their readers. https://www.youtube.com/watch?v=U2L_VO9FJRc The solution […]
Booking.com Avo-Condo
The challenge To showcase the diversity of Booking.com’s accommodation offerings and unique stays, we tapped into one of Australia’s most unassuming cultural phenomenon’s – avocadoes – and created the world’s first avocado-shaped condo, the Avo-Condo, on National Avocado Day (31 July). The solution Activated at Sydney’s Campbell Cove in Circular Quay, the Avo-Condo was built […]
NESCAFÉ Gold Taste Experience
The challenge NESCAFÉ wanted to shake-up the instant-coffee market by creating a consumer brand experience to support the relaunch of its flagship product, NESCAFÉ Gold. The solution Comprising of experiential, social, digital elements and retail integration, the campaign was designed around the activation of a boutique café experience with sophistication, education and personalisation at its […]
World’s Biggest LEGO® Star Wars™ Unboxing
The challenge To celebrate Star Wars Day (May the 4th) and the 20th anniversary of LEGO® Star Wars™, we wanted to create a standout experience for all LEGO® fans. The solution We activated an interactive experience to the public at Westfield Chatswood over a weekend of fun where the public helped unbox and build a super-sized LEGO® Star Wars™ X-Wing alongside LEGO® Star Wars™ Creative […]
Lexus L Series Experience
The challenge To bring further awareness to Lexus Encore Platinum and spotlight the Lexus flagship range of vehicles, we created an exclusive event for Lexus customers and top-tier lifestyle media. An evening of uncompromised luxury; a night that demonstrated the Lexus determination to be the leaders in luxury experience. The solution We transformed an empty […]