BIG W Autumn Apparel Launch
The challenge BIG W celebrated the launch of its new Autumn range, inspired by the wonderfully unique and diverse natural landscape of Australia. We created a striking visual showcase for media and influencers, through the theme of Nomadic Luxe – tapping into our desires to travel and explore through fashion and lifestyle. The solution Renowned […]
NESCAFÉ Gold Taste Experience
The challenge NESCAFÉ wanted to shake-up the instant-coffee market by creating a consumer brand experience to support the relaunch of its flagship product, NESCAFÉ Gold. The solution Comprising of experiential, social, digital elements and retail integration, the campaign was designed around the activation of a boutique café experience with sophistication, education and personalisation at its […]
Tourism Tasmania: Tasmania Game of the Year 2019
The challenge As part of the naming rights sponsorship of the Hawthorn Football Club (Hawthorn FC), the Tasmanian Government holds a game-day promotion each year by taking over the President’s Club function, on-ground and concourse promotional activities. We were tasked to provide guests with a quintessentially Tassie experience by bringing to life Tourism Tasmania’s Warmest […]
World’s Biggest LEGO® Star Wars™ Unboxing
The challenge To celebrate Star Wars Day (May the 4th) and the 20th anniversary of LEGO® Star Wars™, we wanted to create a standout experience for all LEGO® fans. The solution We activated an interactive experience to the public at Westfield Chatswood over a weekend of fun where the public helped unbox and build a super-sized LEGO® Star Wars™ X-Wing alongside LEGO® Star Wars™ Creative […]
Lexus L Series Experience
The challenge To bring further awareness to Lexus Encore Platinum and spotlight the Lexus flagship range of vehicles, we created an exclusive event for Lexus customers and top-tier lifestyle media. An evening of uncompromised luxury; a night that demonstrated the Lexus determination to be the leaders in luxury experience. The solution We transformed an empty […]
Allen’s Choc Bites
The challenge The Allen’s team had a lightbulb moment and created the perfect bite sized treat – the new Allen’s Mini Chocolate Bananas and Mini Chocolate Raspberries. Our job was to shout it from the rooftops and drive mass awareness around the new product development. The solution To reignite Aussies’ joy for lollies and prove that […]
Coca-Cola: FIFA World Cup Trophy Tour
The challenge For the first time ever, both the men’s and women’s FIFA World Cup™ trophies were unveiled in Australia. Sponsored by Coca-Cola, our challenge was to produce an event that would celebrate Australia’s participation in both FIFA events & provide Coca-Cola with an opportunity to say thank-you to their customers and staff by including them in the […]
Scape: TikTok Creator Cook-up
The challenge Student budgets for eating out are usually very frugal and they are also prone to trying the unexpected. We set out to create an activity that would engage both Gen Z and their parents via social and earned media to generate mass awareness for Scape and drive consideration. The solution The TikTok Creator Cook-up was […]
Booking.com: Unforgettable Legends Lounge
The challenge Two years after it was originally postponed due to the pandemic, the T20 World Cup was back at the iconic MCG. As the 2023 Global Accommodations and Experiences partner, Booking.com wanted to leverage this platform to show Australians how it offers the widest choice of incredible places to stay. https://youtu.be/MLpWrANjFbI?si=mTpOj_i8moE_ocui The solution Sports fans […]
Lexus Encore Launch
The challenge For years, the Lexus Encore owner benefits program was not marketed as heavily as it could have been, and other luxury brands closed the gap for customer care. The challenge was to relaunch the Lexus Encore program and create an authentic luxury experience for media that delivered talkability around Lexus Encore during the height […]